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Sign "Good Morning" Campaign

See more: Marketing & Promotion

The ‘Sign Good Morning’ campaign was organised in 2013 by the Life & Deaf Association, and aimed to increase the inclusion of deaf children in local communities. People - hearing, deaf - were asked to upload a video of their 'good morning' sign.

Famous people contributed, including Daniel Radcliffe (Harry Potter). Other famous British people who signed "Good morning" for the campaign: Lords of the Ring actor Sir Ian McKellen, London mayor Boris Johnson, TV presenter Lorraine Kelly, children’s favourite The Gruffalo and comic Rob Brydon. Harry Potter signing ‘good morning’ could be seen on digital screens across London Underground stations.

see: http://limpingchicken.com/2013/07/11/deaf-news-harry-potter-star-signs-good-morning-to-support-inclusion-of-deaf-children/ 

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